Tai Ora – Startup Wellbeing Brand (New Zealand & Australia)
Overview
Tai Ora is a startup wellbeing platform based in New Zealand and Australia, built around authenticity, conscious living, and long-term brand connection.
The goal was to strengthen its communication with creators and improve how the brand presents its value in a clear, engaging, and relatable way across Facebook and Instagram.
My Role
Over a 2 month period, I supported Tai Ora by managing the content posting schedule and creating content using existing real material provided by the brand.
I focused on maintaining consistency across Facebook and Instagram, ensuring content was aligned with the brand’s message and presented in a clear and engaging way.
In addition, I supported the brand by identifying and connecting with influencers for potential collaborations, helping increase brand exposure and build relevant partnerships.
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Results
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Maintained a consistent posting schedule across Facebook and Instagram throughout the full 2-month engagement, keeping the content calendar active and organised with no major gaps.
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Created and adapted social media content to better align with Tai Ora’s brand, services, and audience, improving consistency in messaging and visual presentation.
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Opened conversations with 5 potential influencer/content creator partners, helping lay the groundwork for future collaborations and expanding Tai Ora’s creator network.
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Repurposed existing brand content and assets into social posts, helping the brand get more value from the content already available.
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Supported Tai Ora during an early growth stage, helping establish a stronger and more consistent online presence going into their next phase.
Short-Form Videos
