Resume
Social Media Work
Experience
2019 - Present
Owner | Belkys Barrios Fitness
Built and scaled my own fitness brand through a mix of organic and paid social media strategies, achieving over 100% growth in reach and generating steady new client inquiries.
Created and executed multi-platform strategies across Instagram, YouTube, TikTok, and Facebook.
Produced Reels, carousels, and storytelling posts while managing audience engagement and community building.
2021 - 2022
Digital Marketing Intern | Into Seinäjoki Oy
Managed company social media accounts and developed data-driven strategies tailored to different demographics.
Produced both visual and written content for blogs and platforms, strengthening online visibility.
Engaged consistently with the audience, building an active online community.
2014 - Present
Muoti Marpi Boutique – Social Media Content Creator
Designed and implemented a structured social media content plan for a fashion brand.
Created high-quality Reels, seasonal campaigns, and product/lifestyle photography.
Supported the boutique in enhancing its brand visibility and engagement, while advising on rebranding and growth strategies.
Education
Seinäjoki University of Applied Sciences, Seinäjoki, Finland
Bachelor’s in International Business Administration (Marketing)
Certifications
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Meta Ads Certification – Meta
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UX Design Certificate – Google
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Marketing Analytics – University of Virginia
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Leadership Program – Georgetown University
Skills
& Expertise
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Social media strategy & management (Instagram, TikTok, Facebook, LinkedIn)
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Paid & organic growth campaigns
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Content creation: Reels, carousels, copywriting, photography
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Branding & visual identity
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Bilingual content: English & Spanish (Finnish support)
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Social media analytics & performance tracking