Tai Ora – Startup Wellbeing Brand (New Zealand & Australia)
Overview
Tai Ora is a startup wellbeing platform based in New Zealand and Australia, built around authenticity, conscious living, and long-term brand connection.
The goal was to strengthen its communication with creators and improve how the brand presents its value in a clear, engaging, and relatable way across Facebook and Instagram.
My Role
Over a 2 month period, I supported Tai Ora by managing the content posting schedule and creating content using existing real material provided by the brand.
I focused on maintaining consistency across Facebook and Instagram, ensuring content was aligned with the brand’s message and presented in a clear and engaging way.
In addition, I supported the brand by identifying and connecting with influencers for potential collaborations, helping increase brand exposure and build relevant partnerships.
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Key Actions
Over a 2 month period, I supported Tai Ora by managing the content posting schedule and creating content using existing real material provided by the brand.
I focused on maintaining consistency across Facebook and Instagram, ensuring content was aligned with the brand’s message and presented in a clear and engaging way.
In addition, I supported the brand by identifying and connecting with influencers for potential collaborations, helping increase brand exposure and build relevant partnerships.
The Work
A mix of educational posts, engagement-focused carousels, short-form videos, and relatable content designed to simplify wellness, build connection, and encourage interaction.
Each piece is created with a clear purpose: deliver value, capture attention, and guide the audience to take action.